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Ford’s Target Share Price Raised

Wednesday, April 22nd 2015. | 2015 Ford F-150, News

Adam Jonas, an auto analyst for Morgan Stanley raised the target price for Ford from $14 to $15 a share after being impressed with the 2015 Ford F-150. The new F150, the best selling vehicle in America, was revitalized with lightweight aluminum construction. A move some feel was Ford’s biggest risk since the financial crisis, but it hasn’t proven to be a catastrophe yet.

2015 Ford F-150 Red with 5.0 liter V8

2015 Ford F-150 Red with 5.0 liter V8

The 2015 Ford F150 debut has been successful so far, with 60 days’ supply expected through April, but the response from GM and Ram has not been fully acknowledged. Since it is very risky to change and try something new in the auto industry, competitors are completely comfortable sitting back and letting Ford do all the heavy-lifting. Eventually they will come out with their own light-weight versions if the decision doesn’t cause Ford to crash and burn, but still it won’t be without risk for them either, just not as much risk as Ford’s decision to do this.

2015 Ford F-150 aluminum body

2015 Ford F-150 aluminum body

Ford does now hold the advantage, since this new F-150’s construction will allow them to be ready for ever stricter government fuel-economy standards. We’ll be very interested to see how the 10 speed transmission and next generation 3.5 liter EcoBoost will improve economy for the aluminum F-150 even further.

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